FAQ MARKETING

FAQ > MARKETING

How can I increase my sales in ZALORA?    

 

Well management of stock and assortment (ensuring full width and no broken sizes), participating in campaigs, signing up for addtional exposure through ZAP (Zalora Advertising Platform) will all increase impressions on your brand and incease sales.  

 

How do I get my products to appear on the front page?    

 

You can explore the Sponsored Ads tool on our GFG Ads Platform to improve visibility of your prodcuts by appearing on the top of search results and category pages. 

 

Why are some orders not shown in the monthly statement?    

 

A sales transaction is only considered to be complete when an order is delivered. It is possible that an order that was placed by a customer did not get delivered before the statement closing date and hence will be captured in the next month. If that is not the case, please contact the Seller Help Desk for more information. 

 

Why can't I see the update immediately after the content/image/price are changed on Seller Center?    

 

Except for promotional pricing, any changes or update made on a product on Seller Centre will be sent for QC checking before the changes are reflected onsite. This may take up to 2 working days on average or more during high traffic season. 

 

How can I get better exposure on the website?    

 

You can gain exposure by participating in our weekly co-funded curated campaigns, where every customer love to find their deals in. Other than exposure through the banners on our website, Zalora also bears the cost to invest in additional pushes such as CRM, push notification, paid advertisements to gain traffic to these weekly campaigns. 

 

How can I get more traffic on my page?    

 

Other than participating in the weekly campaigns, we have various marketing services and tools that can help you achieve your objectives, be it gaining awareness or driving performance. Just reach out to your account manager or https://ads.zalora.com/ , and we can explore the best solution for you. 

 

Why are vouchers on my products not allowed?    

 

By default, every brand should be able to participate in weekly co-funded curated campaigns. To allow your brand to be applicable to sitewide vouchers (cost 100% borne by Zalora), please make sure you are subcribed to our Voucher Program. 

 

How can I participate in marketing campaigns?    

 

Details of upcoming campaigns are uploaded onto Seller Centre every week. All you will need to do to participate is to submit your SKUs through the submission link before the stated deadline. 

 

How can I do my own brand promotion or discount?

 

All monobrand campaigns should be fully funded by the seller, and will be approved on a case by case basis by Zalora based on our calendar and availability. Please make sure to plan ahead (at least 1 month before and have your assets ready) 

 

Can I be featured in ZALORA social media channels?    

 

Other than signing ZAP packages, from time to time we might reach out for collaboration opportunities for you to be on our channels involving events such as giveaway. Please look out for these emails!

 

How do I get better search engine visibility?    

 

Our on-site search engine recognizes key words with regards to content you put up for every single product available on Seller Center. To maximize the search, do include relevant detail and key features when uploading your products.